Meghan Markle & Princess Lilibet’s Sweet ‘As Ever’ BTS Bond: A Future Mother‑Daughter Collab?
Meghan Markle Enlists Princess Lilibet in Heartwarming ‘As Ever’ BTS—Holds Hints of Future Collaboration
By M Muzamil Shami - June 24, 2025
Introduction
In a surprise behind-the-scenes moment, Meghan Markle, the Duchess of Sussex, features her beloved daughter, Princess Lilibet, in a delightful Instagram reel promoting her lifestyle brand, As Ever. The video not only highlights Mother’s Day vibes but also subtly teases future collaborations, underscoring the brand’s evolving family‑driven identity. With themes of legacy, empowerment, and working motherhood, this release taps into trending emotions: nostalgia, anticipation, and celebrity bonding.
A Rich, Emotional Narrative
Meghan’s Creative BTS Unveiled
On June 23, Meghan posted an intimate reel on the @aseverofficial Instagram channel. The upbeat sequence showcases her crafting homemade goods—jams, teas, pastries—with her signature calligraphy and a soft personal narration. Viewers see a hands-on creative process: picking blackberries, stirring tea, preparing apricot spread and honey, then packaging them with care.
The behind-the-scenes tour beautifully captures Meghan’s passion and authenticity—traits increasingly valued in lifestyle entrepreneurship today.
Princess Lilibet’s Surprise Cameo
Near the end of the video, the 4‑year‑old Princess Lilibet joins the scene. Filmed on a picturesque garden bridge, Meghan gently guides her daughter by the stream, both wearing colorful, cute totes—Meghan’s with products, Lilibet’s with a rainbow accessory. This tender moment radiates warmth, family unity, and brand authenticity.
Hinting at a Mother‑Daughter Business Spark
Just weeks ago, on her “Confessions of a Female Founder” podcast, Meghan floated a dream: collaborating professionally with Lilibet someday. In conversation with Tina Knowles, she mused, “I wonder if one day I’ll be in business with Lili…” Tina, known for working with Beyoncé, offered heartfelt advice about mother-daughter entrepreneurial partnerships. The reel, featuring Lilibet, feels like a tender teaser of that very vision.
As Ever’s Momentum & Next Release
According to People, As Ever’s latest product drop on June 20 sold out almost instantly—highlighting high demand. Meghan shared the brand’s story: renamed from American Riviera Orchard, the rebrand happened in February 2025 to broaden product horizons. Fans are now anticipating a Napa Valley rosé release on July 1, reinforcing both excitement and brand growth.
FAQs
Q: How old is Princess Lilibet?A: Four years old; born June 4, 2021.
Q: What is As Ever’s product range?
A: Lifestyle goods like jams, honey, teas, baking mixes, and soon, rosé wine.
Q: Why rebrand from American Riviera Orchard?
A: To allow broader innovation beyond Santa Barbara-themed foods—rebranded in February 2025.
Q: Why feature Lilibet? Privacy concerns?
A: Meghan balances personal warmth with family privacy—Lilibet’s appearance enhances brand authenticity.
Q: Who appears in Meghan’s As Ever behind‑the‑scenes video?
A: Meghan Markle and her 4-year-old daughter, Princess Lilibet, join hands in a garden bridge scene toward the end of the reel.
Q: Did Meghan hint at future collaboration with Lilibet?
A: Yes—on June 3’s podcast with Tina Knowles, Meghan speculated, “I wonder if one day I’ll be in business with Lili …”
Q: What sold out in the June 20 As Ever drop?
A: The restocked teas, baking mixes, apricot spread, orange blossom honey, and floral sprinkles sold out within hours.
Q: When is the next product release?
A: A Napa Valley rosé is scheduled for July 1, launching at 8 a.m. PT/11 a.m. ET.
Sign up for the As Ever newsletter to get exclusive early access to the July 1 Napa rosé release!
What mom-kid duo product would you love to see next? Comment below!
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